World Wildlife Fund (WWF) is one of the most recognized and respected global conservation organizations, with almost everyone knowing about its famous panda logo and the work it does to protect endangered species. But did you know that there was once a time when WWF wasn’t called WWF? In fact, for almost 50 years before 1989, this organization was known as the World Wildlife Fund, with just a simple ‘W’ logo. So what changed, why did they change their name, and why do they go by both names today? Let’s find out!
Why Did Wwf Change To WWE?
Because the family which was running WWF is the same family who was running the NICKELODEON Channel. When it was not doing too good, they thought of selling it Mr. Colson and his son Shane and they both thought that they can do better with this channel, So they bought it and changed its name to NICKELODEON Network and had control over it.
Why Did Wwf Change Its Name From The World Wildlife Fund To WWE?
1. A Name Change Made Sense for the Brand
The name ‘WWF’ was originally coined by New York-based advertising agency J. Walter Thompson (JWT) in 1963, who created the abbreviation from “World Wildlife Fund,” the organization’s official name at the time. JWT was famous for its creative and creative brand work, and they came up with this idea as a way to show off its skills. By changing its name to WWF, it could market itself as an action-oriented organization with a more familiar (and catchy) acronym than WFF.
2. There Wasn’t Enough Space on the Logo
The World Wildlife Fund logo consisted of just one letter – the capital W – and at first, this was not enough room for JWT’s creative team to go wild with ideas in terms of their visual branding. So starting in 1965, they began experimenting with ways to expand that letter out into a large world-saving typeface, which would also incorporate their logo. Eventually, they settled on using a bold, blocky font (similar to Times New Roman) that can be seen everywhere now.
3. A Balancing Act Between Hard and Soft Branding
One of the main reasons that JWT and WWF’s board chose to keep the name ‘World Wildlife Fund’ instead of just going with WWF was that they couldn’t decide which branding strategy was better. On one hand, they worried that a terrible name like WWF would undermine the professional image of their organization. On the other hand, they did not want to go down the same road as WFF, who overused a very soft tone for their branding to make it feel personal and relatable.
4. The Human Element Was Constantly Changing
JWT was aware that consumers’ attitude toward brands is based more on associations than anything else. Namely, consumers associate seeing a ‘W’ with a company which helps the environment and cares about it, while they also associate their own country on their flag with the WWF name, regardless of whether they ever heard of them. So it made sense to try to be personal, yet professional at the same time – all while maintaining a balance in between the two.
5. It Was Very Easy to Transition Between Both Names (and Goals) JWT worked on developing their
WWF’s name for a very long time before changing it in 1989, and so for a long time after, people didn’t have any problem recognizing all those old ads featuring full-length people, so WWF always had a strong brand identity (and success). As well as this, when you think back to what exactly “WWF” stood for in 1963 and who exactly was behind it, it is difficult to not believe that the brand was highly invested in its own mission and didn’t just use WFF’s organization for their own personal gain (like many businesses do today).
When Did This Name Change Happen?
- The name World Wildlife Fund was used in Canada as early as January 1970. It was used on the original logo, which is shown below. However, it wasn’t until 1989 that the name change occurred to WWF.
- The United States first heard a reference to WWF in 1970, but they didn’t fully hear of it until 1989 when they saw a publication called ‘World Wildlife Fund’ written on the back cover of a newspaper article by Canadian writer Peter Gibbons.
- The earliest reference to WWF in Ireland is from 1980 (the year ‘Wildlife Fund for Nature’ was used), with recent references around 1990 or 1991 (when ‘World Wide Fund for Nature’ or WWF was initially used).
- The first time that “World Wildlife Fund –WWF” was used in Australia was 1984, in an advertisement.
- In 2000, there have been many references to both World Wildlife Fund and World Wide Fund for Nature; this could be because they both have the same acronym (W).
- There are some examples of people still referring to WWF as WWF rather than WWF today on social media platforms like Twitter and Facebook. For example, this tweet was posted on Twitter in 2013:
Why Does Wwf Use Both Names?
- The name World Wildlife Fund was selected because it represented the organization’s vision of a world in which humans and animals live together in harmony.
- The name World Wide Fund for Nature was selected because it is easier to say and remember; however, the shorter name does not fully represent the organization’s mission because it doesn’t focus on animals or conservation (the word fund refers to money).
- WWF China supported the passage of a tiger protection law in 1987 to help protect this vulnerable species, but they faced challenges in regulating trade and conservation efforts. This came as a result of new politics on how well WWF should be regulated by national governments that were becoming increasingly involved with conservation programs. In response to this, WWF created National Committees for Nature Conservation (NCC) in 1990 and began investing more resources into these specialized bodies.
- One part of WWF’s work is helping countries develop policies that will protect their endangered species and ecosystems. However, many developing countries don’t have laws that clearly define how endangered species are protected; governments then adopt their own policies about what defines an endangered species, which can lead to conflicts with US legislation as well as international agreements such as CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora).
- The WWF Chinese program has been involved in a number of different conservation actions to help develop legislation, strengthen law enforcement and improvements in the natural resource management system. In China, WWF has also worked with and helped train officials to pass a law on wildlife trade. These laws were aligned with international legislation, but not to directly match the provisions of CITES because China is not party to CITES. This is one of the ways in which WWF has supported efforts by Chinese officials to pass new laws that strengthen conservation efforts.
- The Chinese government has also created a legal mechanism known as a “permits for nature reserve system” that allow for a set of rare and vulnerable species be protected against poaching and trade through permits issued by the government. The WWF-supported Tiger and Leopard Protection Law (tiger law) was passed in 1997 to prevent individuals from illegally trading these species or selling their parts on the black market. In addition, this law attempted to regulate existing fields and farms where tigers or leopards could be found so they wouldn’t be flooded by new construction projects, which could put these animals at risk of being killed or harassed.
One thing is for certain — if you ever get confused about which name to use when referring to WWF, just remember that the organization is the same, regardless of which name you use. It just has two names! It’s important to remember that both names refer to the same organization, otherwise we would be in a bit of a mess with confusion, as many have reported over the years. So remember, both names refer to the same organization, and WWF is the official name of the organization.