With myriad marketing channels, marketing managers have more struggle than ever to reach out to potential customers on diverse platforms. The fear of data theft, hurdles in data scraping, and a bunch of restrictions make this even harder for marketers out there. Proxies are a blessing for everyone struggling with multi-channel marketing.
From social media marketing to search engine optimization, proxies can enhance the performance of various marketing tools. Proxyway has a list of the best Instagram proxies if you are into Instagram marketing. In this article, we will explore the immense importance of proxies in marketing and find the best strategies to boost results. Let’s get into it.
What Are Proxies?
Proxies A.K.A. proxy addresses or proxy IPs are simply IP addresses that aren’t assigned to our devices originally. When you browse the internet, the IP address of your device defines the route through which the response should come back. But it makes our devices vulnerable to a wide range of threats.
To tackle this, we can use proxies. Proxy servers are intermediary servers that stand between our devices and the target servers. Any data routed from and to our devices goes through the proxy server. The proxy server masks our original IP addresses with new IP addresses so that web servers can’t recognize where the request is coming from or where the response is going.
Why Are Proxies Important in Marketing?
A big part of today’s data-driven marketing is collecting and processing data from various sources to implement the perfect strategy. But this can be hectic and time-consuming without proxies. Check how proxies enhance marketing strategies on different platforms.
Proxies Help Upscale Data Scraping
Web scraping or data scraping means collecting publicly available data from various web servers. For example, you might need to collect posts containing a certain hashtag or scrape the price information of a product from an e-commerce website. If you do this manually, it might take you hours. So, data scrapers use various tools for automation.
One big problem with such tools is they send too many requests within a short period. Web servers usually have security systems to flag such suspicious activities. If a web server detects such activities, it will identify those requests as spam or bots and ban the IP address from accessing the server.
This is why marketers use proxies. With a large proxy pool in hand, marketers can use different proxies for different requests. Some tools even have the capability to rotate proxies on their own. As a result, web servers can’t detect the requests as spam or bots. Marketers can collect huge data without problems using proxies.
Proxies Prevent Data Theft
While collecting data from the internet, protecting your own data is of paramount importance. Without proxies, third parties may intercept our connections and steal crucial information about products or brands. But proxies protect our data by adding a secure layer on top of the existing safety protocol.
So, it becomes highly difficult for people with malicious intentions to intercept connections and steal important data. Proxies are especially important for marketing managers who deal with a lot of brands.
Proxies Ensure Anonymity
Be it scraping data or performing market research on competitors, we are always at risk of our identities getting revealed without proxies. By analyzing our connection requests, it is easy to find out our IP addresses, locations, associated companies, and other information.
If you don’t want to leave your digital footstep on web servers that can be traced back to you, using proxies is the best option. As proxy servers mask our original IP addresses, it is difficult for anyone to reveal our identity. Besides being safe from malicious activities, our anonymity is also protected with proxies.
Benefits Of Proxies In Social Media Marketing
Social media marketing or SMM is one of the biggest branches of marketing these days. Billions of people use social media platforms every day and social media marketing is the best way to reach these people. So, brands employ various strategies for social media marketing. Using proxies adds colour to the social media marketing landscape. Let’s explore how.
Automating Social Media Marketing Tasks
Building the online presence of a brand is nothing short of writing an epic. With the right tools and technologies, the process can become less arduous. But still, automation struggles in many cases without the help of proxies. For example, social media marketers often use automation tools, otherwise known as bots, to improve the social media presence of their clients.
However, it can backfire due to the strict regulations of social media platforms. If social media platforms detect suspicious activities, they can blacklist the account and the IP addresses associated with it. Using proxies, you can easily circumvent such restrictions and continue building your brand online.
In a global competition scenario, you need to monitor every next step of your competitors across the globe. But it may be tricky as your competitors will have countermeasures to prevent scraping. Proxies can be of immense help in analyzing competitors.
You can use various tools for analyzing competitors with social media proxies. Monitoring competitor activity, gathering product or price information, and a lot of other tasks become much easier with the help of proxies.
Managing Multiple Social Media Accounts
Every social media platform has some regulations about how many accounts may be used on one device or using one IP address. In most cases, users can’t use more than one to three accounts on a platform. For example, Instagram allows users to use up to five accounts from one IP address.
This is troublesome for social media managers. They might need to handle hundreds of clients’ accounts from one device or one IP address. Social media platforms will soon know about this and may blacklist all of the associated accounts.
Besides losing work in progress, marketing managers can also risk the accounts of other clients. Using social media proxies is the best way to handle the situation. For example, you can use the best Instagram proxies to bypass such restrictions and use as many accounts as you want without risking any of them.
Benefits of Proxies for Search Engine Optimization
Search engine optimization is the big daddy of marketing strategies, which is extremely important for generating organic traffic to businesses. If done right, the outcome of search engine optimization can outperform that of targeted marketing campaigns. However, it poses some hurdles to marketers worldwide. Proxies can help marketers get out of the tricky situation.
Proxies Give Unrestricted Access
A lot of tasks in search engine optimization require marketers to visit other websites. Be it for creating backlinks or taking inspiration, marketers often struggle with geo-restrictions. Some of the web content may not be visible from all locations. Proxies solve this situation by allowing you to use an IP address of the location where the content isn’t restricted.
So, bypassing geo-restrictions can help marketers a lot. And this, in most cases, is one of the biggest reasons marketers love proxies.
Ad Monitoring Becomes Easier
Creating and managing ads is a big part of marketers’ lives. Besides creating an ad that will engage the maximum audience, marketers need to monitor whether the ad is performing as expected. If not, the ad might not be changed amid the campaign. When it comes to global campaigns, physically monitoring the ad in all locations isn’t a feasible idea.
So, marketers use proxies to virtually monitor the ad performance in desired locations.
What Type of Proxies Are the Best for Multi-Channel Marketing?
Proxies usually come in a variety of types. But there are a few of them people use most of the time. Let’s check those proxies out and see what fits the needs of marketers the best.
1. Datacenter Proxies: These are called datacenter proxies because large data centers usually house these proxy servers from where the proxies are assigned to different devices. Proxy providers can provide datacenter proxies at a more affordable price due to the availability and low operating cost of the proxies. The connection stability is high with datacenter proxies. But as these proxies are virtually created, websites can often detect them as proxies and blacklist them. So, they might not be a good choice for social media marketing.
2. Residential Proxies: To maintain privacy and prevent IP bans, residential proxies are of great use. These are actually the original IP addresses of people around the world who gave consent to use their IPs as proxies. As these proxies are connected to actual devices and locations, web servers are less likely to detect them as proxies. So, you can run your marketing operations without any hassle.
3. Mobile Proxies: They are just a different version of residential proxies. The IP address of real mobile devices is used as mobile proxies and social media platforms generally don’t blacklist mobile proxies.
Proxies help marketers unleash the true power of marketing tools by opening new horizons and protecting them from various threats. So, proxies have become a go-to option for social media marketers, search engine optimizers, and other professionals. Especially when it comes to data-driven marketing, proxies enhance the overall experience and allow brands to implement striking strategies through all of their marketing channels. Get to know about the best social media proxies and use them in your favor to reach your target audience.