If you’re looking for a successful open house, one of the most important things you need is excellent marketing and attention-grabbing ideas – after all, how can people come if they don’t know about your open house in the first place?
The good news is that there are plenty of inventive ways to ensure your property gets noticed and attracts more potential leads. Fortunately, we’ll cover the best ones in this blog! If you’re ready, let’s explore some eye-catching open-house ideas to help those buyers through your door!
Creative Open House Ideas to Get Better Leads
Real estate is a competitive world, and it’s all about knowing how to survive. Open houses are a way to sell and gain profit. However, how can you set yourself apart from the competition? Below are some things you should incorporate into your open house for maximum visibility and better leads.
Hand Out Refreshments and Goodie Bags
Everybody loves free food and drinks, especially those who are attending an event! If the open house will last a couple of hours or more, it’s best to treat it as an important occasion by providing some refreshments and goodie bags.
However, these shouldn’t be ordinary goodie bags. It’s best to ask nearby businesses to sponsor your event by providing some of their specialties in small quantities. It will boost your property and their business, especially if the visitors end up loving what the businesses can offer.
Put Up Attractive Banners or Signs
Since you’re treating it as a noteworthy social event, make sure the place looks the part! Pimp those real estate signs by customizing them and adding attractive, eye-catching graphics and colors.
You can also print custom home listing signs and banners to make your open house pop up more on the property’s exterior. It ensures no one within the vicinity will miss it! Plus, they’ll understand what kind of atmosphere you’re trying to create for potential buyers.
Highlight the Advantages of Your Property
You can quickly draw attention to a home’s best features by setting up highlights around your property. Installing an inflatable arch will cause people to stop and notice what’s special about your property.
Other ways you can highlight the property:
- Set up fun photo spots with props to snap pictures of people in front of the property
- Place a few furniture pieces strategically around the house
- Lay down carpets or rugs
- Hang some artwork on the walls
- Set up comfy seating areas for potential buyers to get cozy and relax while they look at your property
Give them a feel of the home, and make sure it’s inviting and something they can envision in their future. It’s a surefire way you can close that deal!
Invite Neighbors
Inviting those not interested in purchasing the property might seem odd, but it serves some purpose. First, it fills up your guest list to prevent awkwardness in case some potential leads cancel. Second, neighbors are the best advocates of the neighborhood.
They can provide insight into the area and its history. Plus, it’s a way to show the visitors that they’re about to buy a house in a place where people are friendly with each other to build a stronger relationship between them. To pull this off, you should also be friendly with the neighbors for them to want to help!
Choose the Proper Decorations
Let’s say your open house falls during the holidays. If it’s close to Easter, you can try putting some Easter decorations on the front porch. Some pumpkins, witches, skeletons, and fake spiderwebs are ideal for Halloween. If it’s Christmas, you can make the place look like Santa’s workshop with some lights and garlands!
Things to remember:
- You don’t need to go all out, but simple decorations will help convey the feeling of festivity and joy that will attract more leads.
- Recycle as much as possible.
- Ensure they’re wholesome and family-friendly.
Seasonal decorations will make an impact that visitors will most likely remember. In addition, they’ll appreciate your effort and will more than likely refer you to their friends and family because of how welcoming you are!
Partner with Another Agent
Instead of seeing other agents as competition, why not collaborate? It’s a lesser-known strategy that provides tons of benefits! Working together presents many opportunities, such as pooling resources for extra services!
How to successfully work with another agent:
- Look for similar listings in your area
- Share resources
- Create a joint open house to attract more potential buyers
- Conduct the shared event and invite the media
If you can gain traction alone, how much more if you work with several agents? The bigger the event, the better since more people will become interested and know what your listings offer! Additionally, they’ll have plenty of options to choose from. Hopefully, they end up choosing yours!
Branded Gifts that Potential Buyers Will Keep
If you have the budget, give your visitors some branded gifts they will appreciate. If you have a logo, you can print it on mugs, t-shirts, umbrellas, or keychains. Buyers will remember your property and your business each time they use one of those gifts!
You can also give away branded pamphlets that include the details about the open house. Set them up on the refreshments table, allowing people to see them instantly. It’s a great way to remind visitors about your listing and provide them with a resource in case they need your help.
Host a Raffle
Make an exciting impression by hosting raffles. Who doesn’t like winning things anyway? No one! It’s a motivation for those having second thoughts about attending the open house. Furthermore, they can even enter without paying for the raffle ticket.
Of course, the drawing of the winners will happen at the end of the open house to ensure buyers will remain throughout the event. Also, give out prices they’ll look forward to winning, such as gadgets, coupons and vouchers to their favorite restaurants, and more!
Make Every Open House Memorable with Our Helpful Tips
Are you ready to close deals? Do you want to make a profit and become a real estate guru? Then, our ideas will give you insights into what you must do, especially in the modern world. Entice your potential buyers and turn them into leads with the list we specially curated for those struggling with their open house events!
