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8 Key Tips for Cultivating a Creative Element in Your Business

Whether or not you have a creative business, there are all sorts of ways to approach your business creatively. Here are a few of our favorite ideas.

1. Avoid deadlines that are right around the corner.

It’s really hard to be creative if there’s a deadline breathing down your neck. While you may not be able to completely remove deadlines, you can put more space between you and the deadline so that it seems you’re not working just to make it in time. You won’t be your most creative self if you’re working under the gun. Start planning as soon as you get an assignment and give yourself plenty of time between now and the due date to complete it.

2. Let go of something.

If there’s something that’s on your mind and causing stress, it’s blocking your ability to be creative. Some of those issues you may have to handle now and head-on, but others you may be able to let go of. Do you have conflicting work deadlines? Instead of trying to meet both of them, talk with one of the clients and see if you can move the deadline.

3. Relish quiet time and encourage employees to do the same.

Creativity happens in times of quiet, focus and patience, so it’s important that you give yourself the space to think creatively. Schedule time for brainstorming and thinking, for learning and journaling and simply getting inspired. You have to engage all of your senses in order to be creative, and it’s impossible to do this if you’re multi-tasking. Make sure your team has time to do this to – let them work outside, give them time away from their email and phone, and encourage them to think as well as work.

4. Put yourself in a new environment.

Staring at the same four walls, whether they’re cubicle walls or the walls of a luxury home office, can get wearisome after a while. To mix things up and spur your creativity, change your environment. If you work mostly inside, go to a park on a warm, sunny day. If you sit in front of a computer most of the time, grab a journal for some hard copy brainstorming. If you’re usually in a quiet setting, go somewhere with a lot of white noise, like a coffee shop.

5. Start working and let the creativity come to you.

Not everyone always has the luxury of waiting until inspiration strikes. Sometimes the best way to get the gears turning is to just start working. You may find your creativity midway through an otherwise boring work session. Often, when the only option you have is to work, you’ll begin to innovate without even realizing it, because you’ve backed yourself into a corner and your brain is searching for a way to get out of it.

6. Setup a diverse company culture.

Two heads are going to be more creative than one head, so it’s important to work with other people, even if you have a primarily solo job. Diverse teams are naturally more creative than individuals because they can come up with more ideas and expand on one another’s ideas. However, diversity for the sake of diversity isn’t going to help. You need to choose a diverse group of people who share the same motivations and goals.

7. Make space for creativity.

There are a lot of things that can get in the way of creativity, like being behind on work, not having enough money to be financially comfortable, or worrying about a fight you just had with a family member. Creativity may be your priority in terms of importance, but there may be other important things to take care of first so that you can be mentally clear enough to be creative. Figure out what you need to support the creativity. Maybe you need to earn more money so you’re not worrying about being late on payments, or you need to hash out your disagreement with a loved one so you can put it behind you.

8. Accept and welcome failure.

There is no such thing as a creative person who has a 100% success rate. You can fail publicly and still love what you do, or hate what you created but impress the masses. You can disappoint everyone involved, too. The point is: you’re going to fail. The most successful creative people accept this and try anyway, and if they do fail, they figure out why and apply those lessons moving forward.

Creativity is an excellent goal for any type of business, because it’s constantly evolving.

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