Motivational speakers bring vision, energy, and cohesion to your team. From fundraisers to corporate conferences, the right keynote speaker can have a surprising impact on your organization’s culture.
1. Improve Employee Engagement
According to an article by the Huffington Post, between 60 to 70 percent of employees feel disengaged from their work. It’s hard to stay involved when you can’t see the big picture, and many staff members find themselves without motivation or inspiration. A great keynote speaker will give your team that extra bit of energy that they need to get re-involved with your company’s success.
2. Communicate a Vision
As an owner or manager, you have a strong vision for your team. But if that vision isn’t communicated clearly, the other team members might not know where to direct their efforts. Keynote speakers have a professional talent for communication. Whether you want to announce a new direction for your company or reinforce existing brand values, the right motivational speaker will be able to deliver that message to your team in the most effective way possible.
3. Introduce a New Voice
A message can start to lose its impact when it always comes from the same person. Because keynote speakers aren’t employed by your company, they can bring in unique perspectives and information that your employees won’t have heard before. If you feel like you aren’t getting through to your staff, a motivational speaker might be able to bridge the gap and come up with a new way to get your vision across.
4. Spark Fresh Ideas
Creativity cannot exist in a vacuum, and neither can your employees. Your company is an ecosystem of goals, procedures, and talent. Motivational speakers bring new energy into the mix, especially if they have interesting or unique backgrounds. Access to these new perspectives will often result in surprising bursts of creativity and productivity from your staff. Try bringing in a motivational speaker right as you announce a new initiative or brand-defining project; you’ll be amazed at the new things your employees are suddenly able to contribute.
5. Improve Event Attendance
Employees lead busy lives both inside and outside of the workplace. If you’re worried about the turnout at your next corporate event, a motivational speaker might be the solution. Choose a topic of great interest to members of your industry, and see if you can book someone who your staff will recognize. By adding a speaker to your agenda, you let employees know that this event is more important than the usual Friday-afternoon staff meeting.
6. Encourage Team Spirit
Nothing unites teams quite like shared experiences. Keynote speakers are extremely talented at bringing large groups together and getting them to agree on a vision or a goal. Whether you have inter-department conflicts or a simple lack of team energy, having everyone attend the same motivational event is a good way to get them sharing ideas and developing a mutual narrative. You can enhance this effect by including team-building activities either before or after the speaker comes on stage.
7. Inspire Real Action
All great keynote speakers share a unique talent: inspiring audiences to take action. No matter what you’re trying to accomplish with your event, a motivational speaker will give your employees that extra bit of juice they need to get the work done. Hire a speaker right before starting a new initiative or towards the end of an exhausting project. When your staff comes in to work the next day, they’ll feel a thousand times more capable of accomplishing something real.
Motivational speakers are often hired for corporate events, but they can also assist volunteer organizations and academic institutions. If you’re in charge of a large body of people who need to work together, an amazing keynote speaker will help you bring the entire team together to do something amazing.